Most businesses make plans to reach new customers through advertising, free giveaways, social media or a website. As time goes on and the business struggles or thrives, adjustments are made to reach new customers. These plans sometimes include a detailed analysis of who the average customer is in order to find out how to most effectively reach that type of person.
But what if there was a “hidden” type of customer that your business wasn’t aware of? Hidden customers can generate money for your business, and all it takes is a sign welcoming them to your doorstep. Here’s who they are and how you can help them.
You will get a once-in-a-lifetime opportunity to sell your product to The Lost Motorist because it seems that fate is what has brought this person to you. Whether travelling home from a job interview, first date or business appointment, the lost motorist may stop in asking for directions or help solving car trouble. He or she isn't a customer of yours because distance poses a problem or because the person is already doing business with someone else. This chance encounter is a rare opportunity to offer a product or business card while offering stellar service they’ll remember.
It’s difficult to estimate the power of the Impulse Shopper. Similar to The Lost Motorist, this person may buy a pack of bubble gum on a whim or reach for a $900 purse just because it’s there. Once again, having a business sign that says you’re open now is the way to get the Impulse Shopper in your door.
They’re only passing through for a time, but tourist groups can spend a lot of money in a flash of a moment. Whether it’s a band of musicians or a group of CEOs, sales from these spenders will boost to your bottom line.