Have you ever thought about the difference between a painting and a sculpture? Beyond the obvious distinction between 2D and 3D, sculpture really has a way of reaching toward you, and chances are good that if you were to enter a room with both sculptures and paintings on the wall, such as what you would find in a museum, your eyes would most likely naturally gravitate to the sculptures first, and then to the paintings. So, it’s pretty safe to assume that by adding the element of depth, the likelihood of a thing being noticed is greatly enhanced.
Depth Always Pops
This finding applies in other areas, from sculptures to everything else that has depth. And so, it’s only natural that a sign that protrudes from the surface upon which it’s mounted will be more likely to be noticed than one that rests flatly upon a wall. The same thing goes for any sign that is created with different distinctive components that project out and away from the sign base, in layers. The eye tends to be drawn to those things that extend toward it, before everything else in the field of vision.
Location, Location, Location
One reason we have signs in the first place is to identify a specific business location and/or its address and sometimes a slogan. This type of sign will often be formed around a logo, or at least include the logo along with the business’ name. Certainly, we use signs to identify home location addresses, with many homes including the last name of the party that dwells there, too.
Another purpose for signage, and this is typically used in business environments, is to convey important information to workers, or visitors and/or customers. Some signs are posted with precautionary directions for the safety of everyone in the vicinity, while others identify the various destinations that exist within a specific location. Some signs list rules to be followed while on the premises, and others might be intended to provide encouragement or motivation.
Regardless of the purpose of the signs a home or business needs, it stands to reason that they are put there in order that they will be seen/observed/adhered to, etc. With this in mind, doesn't it stand to reason that any sign effectiveness is increased by the implementation of standoffs that create depth and draw the eye toward the sign? Standoffs guarantee that your signs will be seen earlier and more clearly than signs, which are flat-mounted.