In today’s competitive environment, businesses have to be highly creative to stand out from the rest. With creativity and innovation, not only can they create a distinct brand image, but also make a lasting impression on the minds of their customers.
If you are a small business manager, here are few amazing ideas for you to design interesting signage to create a strong impression .
Short and simple messages typically grab immediate attention. Therefore, it is best to keep the message concise and succinct so that viewers may quickly grasp it and recognize the brand.
Use Bright Colors
Use bright colors with a lot of contrast to add appeal to your signage. Usually, designers prefer bright yellow, orange or fluorescent backgrounds to enhance the look of the signage. However, it is important to ensure that the colors are consistent with the brand.
Staying true to the persona of the brand allows the audience to easily identify where the message is coming from, which may significantly help to strengthen your brand awareness.
Use Consistent Images
The images in your signage should be consistent with the message. Signage featuring consistent message and images not only draw the attention of the target audience effectively, but also persuade them to take immediate action.
Excessive use of text and images gives the impression that there is too much information to read, thus making the viewer uneasy. To avoid this, you need to make sure that your signage has plenty of white space (also called negative space). Striking the right balance between positive (non-white) and negative spaces creates aesthetic value to the signage and makes it easily readable.
Give the Audience a Strong Reason to Buy
State a good reason explaining why customers should buy your product. One way to persuade them is showing empathy. This can be done by putting the customer first. Use words like ‘you’ and ‘yours’ to show that you are interested in your consumers’ needs rather than selling your product.
Add a Call to Action
It is not possible to say everything through a signage. However, you should include a call action to let your customers know where your company is or how your potential customers can reach out to you.
In order for this, your signage should contain company name, address, phone number, website URL, and twitter handle.
Whether you are making signage for promotional purposes or to decorate your office building, you should always make sure that it is attractive enough to draw attention and make a lasting impression on the viewers.